It takes time and money to build a strong brand and you don’t want to jeopardise your standing by allowing a discontinued product to remain on the market.

There’s also a real threat from counterfeit or fake goods. To best protect your brand identity, you need to ensure that all official branded items, promotional gifts, or counterfeit good are destroyed in a highly secure environment, when they’re no longer required. Without wishing to sound too dramatic, your company’s integrity, reputation and prosperity may depend on it.